Strategy development
Sustainability is becoming a key factor for success due to customer expectations, legal requirements, investor guidelines, and social responsibility. A clearly defined sustainability strategy helps to manage opportunities and risks and ensure long-term value creation.
We support you in this – from revising existing strategies to complete realignment. We rely on collaborative co-creation, because a strategy is only effective when it is implemented by all relevant stakeholders.
Sustainability is becoming a key factor for success due to customer expectations, legal requirements, investor guidelines, and social responsibility. A clearly defined sustainability strategy helps to manage opportunities and risks and ensure long-term value creation.
We support you in this – from revising existing strategies to complete realignment. We rely on collaborative co-creation, because a strategy is only effective when it is implemented by all relevant stakeholders.
Your benefits at a glance
Individual orientation
Focus on the sustainability aspects relevant to your company
Management of opportunities & risks
Sustainability strategy as an instrument for value creation and risk minimization
Stakeholder participation
Collaborative approach for maximum acceptance
Clearly defined goals & measures
Derivation of concrete goals and suitable measures
Transparency & control
Monitoring, key figures and reporting for measurable impact
Individual orientation
Focus on the sustainability aspects relevant to your company
Management of opportunities and risks
Sustainability strategy as an instrument for value creation and risk minimization
Stakeholder participation
Collaborative approach for maximum acceptance
Clearly defined goals and measures
Derivation of concrete goals and suitable measures
Transparency & control
Monitoring, key figures and reporting for measurable impact
This is how we proceed
Vision & Mission
Defining the overarching level of ambition as a starting point for subsequent steps
Status quo assessment
Long-term proven approach for structured mapping of current sustainability performance, including benchmarking against industry standards, best practices and relevant competitors, as well as identification of relevant strengths, weaknesses and areas for action
Goals & sub-strategies
Formulation of realistic corporate goals and tailor-made sub-strategies for key areas
Measures & prioritization
Develop, prioritize and assign clear responsibilities and schedules to packages of measures
Implementation & monitoring
Anchoring the strategy in processes and systems, including suitable KPIs for control and progress measurement
With a clear strategy, sustainability is specifically designed and unfolds a real impact in the company.
"With a clear strategy, sustainability is specifically designed and unfolds a real impact in the company."
Frequently asked questions
Is developing a sustainability strategy also worthwhile for small and medium-sized enterprises?
Yes, developing a sustainability strategy is particularly useful for small and medium-sized enterprises. It helps to use resources efficiently, consider regulatory requirements early on, and secure competitive advantages. A clearly defined, practical strategy enables SMEs to efficiently implement sustainability goals and achieve measurable success.
How individually tailored is the sustainability strategy to our business model?
We develop each sustainability strategy specifically tailored to our customers’ business model. We take into account the industry, company size, processes, and goals, so that the strategy is practical, implementable, and tailored to individual requirements.
When is a realignment or revision of the existing strategy useful?
A realignment or revision of the existing sustainability strategy makes sense in the event of changed regulatory requirements or market conditions. New business models, investor requirements, or internal transformation processes can also trigger a need for adjustment. In addition, we recommend regularly monitoring the achievement of targets as part of progress monitoring and regularly evaluating whether an adjustment or realignment of the strategy is necessary.
How are existing sustainability initiatives integrated into the process?
Existing sustainability initiatives are initially systematically recorded and analyzed as part of a comprehensive status quo assessment. For this purpose, we use our sustainability compass, which was specially developed for this purpose and enables a structured mapping of current sustainability performance. Based on this inventory, strategic fields of action, goals, and measures are then developed. In this way, we build on what already exists and connect strategy with previous initiatives in the company.
How is it ensured that the strategy is implemented in the company?
In addition to concrete goals and prioritized measures, the strategy also includes clear responsibilities and measurable KPIs. We also support companies in setting up accompanying monitoring structures. This ensures that implementation is consistently managed and monitored.
What information is required for the status quo analysis?
For the inventory using our sustainability compass, we need information on existing sustainability activities, underlying processes, and available key figures. A further focus of the assessment is on the organizational anchoring of sustainability in the company, i.e. information on governance structures is also obtained as part of the data collection.
Contact us

Dr. Martin Granzow
Managing Director Founder | Nextra Consulting