{"id":8410,"date":"2025-11-28T15:41:00","date_gmt":"2025-11-28T14:41:00","guid":{"rendered":"https:\/\/nextra-consulting.com\/green-claims-empco-what-companies-need-to-know-now\/"},"modified":"2026-06-09T15:21:05","modified_gmt":"2026-06-09T13:21:05","slug":"green-claims-empco-esg-kommunikation","status":"publish","type":"post","link":"https:\/\/nextra-consulting.com\/en\/green-claims-empco-esg-kommunikation\/","title":{"rendered":"Green Claims &amp; EmpCo: What companies need to know now"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"8410\" class=\"elementor elementor-8410 elementor-8111\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d03f56 e-flex e-con-boxed e-con e-parent\" data-id=\"1d03f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ba4a1f e-flex e-con-boxed e-con e-child\" data-id=\"0ba4a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a1ce9 elementor-widget elementor-widget-text-editor\" data-id=\"38a1ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>&#8220;Climate neutral&#8221;, &#8220;sustainable&#8221;, &#8220;environmentally friendly&#8221; \u2013 statements like these are under increasing regulatory pressure. With the <strong>EU EmpCo Directive (Empowering Consumers for the Green Transition)<\/strong>, new bans on generic sustainability claims, climate neutrality statements, and self-created labels will come into force starting <strong>September 27, 2026, without a transition period<\/strong>. In this webinar, Dr. Martin Granzow and Kathrin Ruhnke from Nextra Consulting assess the situation and demonstrate concrete steps for action.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1621350 e-flex e-con-boxed e-con e-child\" data-id=\"1621350\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75866ed elementor-widget elementor-widget-video\" data-id=\"75866ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/mf0RaAFGbp4&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e25542f absatz-titel elementor-widget elementor-widget-text-editor\" data-id=\"1e25542f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #51b48c;\">What EmpCo prohibits from September 2026<\/span><\/h6>\n<p>The directive targets three main areas: generic claims without substance (e.g., &#8220;sustainable&#8221; without concrete evidence), climate neutrality statements based solely on offsetting, and labels from uncontrolled or self-created certification systems. For companies, this means existing communication must be put to the test. <\/p>\n<h6><span style=\"color: #51b48c;\">EmpCo-compliant claims: The new requirement profile<\/span><\/h6>\n<p>Permissible claims are those that are precisely formulated, immediately explained, and verifiable by evidence, have clear partial references (e.g., &#8220;made from 80% recycled material&#8221;), communicate real product benefits instead of legal self-evidencies, and refer to recognized certification systems.<\/p>\n<h6><span style=\"color: #51b48c;\">Establishing EmpCo-Readiness<\/span><\/h6>\n<p>The webinar demonstrates a structured approach: AI-supported quick-check of existing claims, comprehensive inventory and gap analysis, adjustment of communication, and the establishment of an internal review process for future statements.<\/p>\n<h6><span style=\"color: #51b48c;\">What you will learn in the webinar<\/span><\/h6>\n<ul>\n<li>How to categorize current regulatory developments regarding greenwashing<\/li>\n<li>How to design claims to be EmpCo-compliant: precise, verifiable, and with clear partial references<\/li>\n<li>How to establish EmpCo-Readiness, including AI-supported quick-check and gap analysis <\/li>\n<\/ul>\n<div class=\"cta\">\n<p> <\/p>\n<p><strong>You can find all future and past webinars at: <a href=\"https:\/\/nextra-consulting.com\/en\/webinars\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #51b48c; text-decoration: underline;\">nextra-consulting.com\/webinare<\/span><\/span><\/a><\/strong><strong>. <\/strong><strong>You can find more about our services regarding communication and reporting <span style=\"text-decoration: underline;\"><span style=\"color: #51b48c; text-decoration: underline;\"><a style=\"color: #51b48c; text-decoration: underline;\" href=\"https:\/\/nextra-consulting.com\/en\/sustainability-services\/reporting\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/span>.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>&#8220;Climate neutral&#8221;, &#8220;sustainable&#8221;, &#8220;environmentally friendly&#8221; \u2013 statements like these are under increasing regulatory pressure. With the EU EmpCo Directive (Empowering Consumers for the Green Transition), new bans on generic sustainability claims, climate neutrality statements, and self-created labels will come into force starting September 27, 2026, without a transition period. In this webinar, Dr. Martin Granzow [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":5871,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-8410","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8410","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=8410"}],"version-history":[{"count":27,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8410\/revisions"}],"predecessor-version":[{"id":9309,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/8410\/revisions\/9309"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/media\/5871"}],"wp:attachment":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=8410"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=8410"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=8410"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}