{"id":9389,"date":"2026-06-25T14:43:18","date_gmt":"2026-06-25T12:43:18","guid":{"rendered":"https:\/\/nextra-consulting.com\/empco-preparation-with-ai\/"},"modified":"2026-07-06T14:44:44","modified_gmt":"2026-07-06T12:44:44","slug":"empco-preparation-with-ai","status":"publish","type":"post","link":"https:\/\/nextra-consulting.com\/en\/empco-preparation-with-ai\/","title":{"rendered":"EmpCo Preparation with AI: How to Screen Your Sustainability Communication"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9389\" class=\"elementor elementor-9389 elementor-9384\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-1d03f56 e-flex e-con-boxed e-con e-parent\" data-id=\"1d03f56\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t<div class=\"elementor-element elementor-element-0ba4a1f e-flex e-con-boxed e-con e-child\" data-id=\"0ba4a1f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-38a1ce9 elementor-widget elementor-widget-text-editor\" data-id=\"38a1ce9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p><strong>Effective September 27, 2026, the EmpCo Directive<\/strong> (EU 2024\/825) will apply in Germany, implemented through the Act Against Unfair Competition (UWG). It <strong>affects all companies<\/strong> that advertise with environmental or sustainability claims to consumers, regardless of size or industry. In this <strong>talk from our Sustainability x AI series<\/strong>, Janika Ofterdinger speaks with Kathrin Ruhnke (Nextra Consulting) about how companies can prepare systematically and how an AI-powered quick check helps to efficiently screen large volumes of sustainability communication.  <\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1621350 e-flex e-con-boxed e-con e-child\" data-id=\"1621350\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-75866ed elementor-widget elementor-widget-video\" data-id=\"75866ed\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;youtube_url&quot;:&quot;https:\\\/\\\/youtu.be\\\/b1B7AuYKNk0&quot;,&quot;lazy_load&quot;:&quot;yes&quot;,&quot;video_type&quot;:&quot;youtube&quot;,&quot;controls&quot;:&quot;yes&quot;}\" data-widget_type=\"video.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-wrapper elementor-open-inline\">\n\t\t\t<div class=\"elementor-video\"><\/div>\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1e25542f absatz-titel elementor-widget elementor-widget-text-editor\" data-id=\"1e25542f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h6><span style=\"color: #51b48c;\">What the EmpCo Directive Regulates<\/span><\/h6>\n<p>The EmpCo Directive aims to curb greenwashing and protect consumers from misleading claims. It focuses on three clusters: <strong>general environmental and climate claims<\/strong>, <strong>sustainability labels<\/strong> and <strong>comparative claims<\/strong>, as well as <strong>product-related claims<\/strong> regarding durability and reparability. The talk clarifies which types of claims will be inadmissible in the future \u2013 including compensation-based climate neutrality claims and self-created labels without recognized certification.  <\/p>\n<h6><span style=\"color: #51b48c;\">Four Steps to Preparation<\/span><\/h6>\n<p>The talk presents a <strong>structured four-step approach<\/strong>: first, understand the <strong>requirements<\/strong> of the directive, then analyze existing communication for <strong>gaps<\/strong>, define your own <strong>level of ambition<\/strong>, and finally, set up a <strong>roadmap<\/strong> for implementation. Equally important is <strong>governance<\/strong>: sustainability, legal, and marketing departments should collaborate early, also with external agencies involved in communication. <\/p>\n<h6><span style=\"color: #51b48c;\">Efficient Screening with an AI Agent<\/span><\/h6>\n<p>Instead of manually sifting through hundreds of pages of communication, the talk demonstrates an <span style=\"text-decoration: underline;\"><a href=\"https:\/\/nextra-consulting.com\/empco-check\/\" target=\"_blank\" rel=\"noopener\"><strong>AI-powered quick check<\/strong><\/a><\/span>: URLs and documents are fed in, the contained claims are assigned to EmpCo categories and classified by risk. From the results, the agent derives courses of action and an initial roadmap. This creates a <strong>cost-efficient funnel approach<\/strong> that highlights the relevant areas for improvement.  <\/p>\n<h6><span style=\"color: #51b48c;\">What you will learn in this talk<\/span><\/h6>\n<ul>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">which types of claims the EmpCo Directive covers and what requirements companies will face<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how to prepare your sustainability communication in four steps<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">what role governance and the collaboration of sustainability, legal, and marketing play<\/li>\n<li class=\"font-claude-response-body whitespace-normal break-words pl-2\">how an AI-powered quick check categorizes claims and assesses risks<\/li>\n<\/ul>\n<p> <\/p>\n<div class=\"cta\">\n<p><strong>All future and past webinars can be found at: <a href=\"https:\/\/nextra-consulting.com\/en\/webinars\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #51b48c; text-decoration: underline;\">nextra-consulting.com\/webinars<\/span><\/span><\/a><\/strong><strong>.<\/strong><\/p>\n<p><strong>You can find more about the EmpCo Quick Check <span style=\"text-decoration: underline;\"><span style=\"color: #51b48c; text-decoration: underline;\"><a style=\"color: #51b48c; text-decoration: underline;\" href=\"\/empco-check\/\" target=\"_blank\" rel=\"noopener\">here<\/a><\/span><\/span>.<\/strong><\/p>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Effective September 27, 2026, the EmpCo Directive (EU 2024\/825) will apply in Germany, implemented through the Act Against Unfair Competition (UWG). It affects all companies that advertise with environmental or sustainability claims to consumers, regardless of size or industry. In this talk from our Sustainability x AI series, Janika Ofterdinger speaks with Kathrin Ruhnke (Nextra [&hellip;]<\/p>\n","protected":false},"author":8,"featured_media":7673,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"content-type":"","footnotes":""},"categories":[69],"tags":[],"class_list":["post-9389","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-communication"],"_links":{"self":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/9389","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/users\/8"}],"replies":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/comments?post=9389"}],"version-history":[{"count":1,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/9389\/revisions"}],"predecessor-version":[{"id":9390,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/posts\/9389\/revisions\/9390"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/media\/7673"}],"wp:attachment":[{"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/media?parent=9389"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/categories?post=9389"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/nextra-consulting.com\/en\/wp-json\/wp\/v2\/tags?post=9389"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}