Strategy development

Sustainability is becoming a key factor for success due to customer expectations, legal requirements, investor guidelines, and social responsibility. A clearly defined sustainability strategy helps manage opportunities and risks and ensure long-term value creation.

We’ll guide you through the process – from revising existing strategies to a complete overhaul. We believe in collaborative co-creation, because a strategy is only effective when it is implemented by all relevant stakeholders.

Sustainability is becoming a key factor for success due to customer expectations, legal requirements, investor guidelines, and social responsibility. A clearly defined sustainability strategy helps manage opportunities and risks and ensure long-term value creation.

We’ll guide you through the process – from revising existing strategies to a complete overhaul. We believe in collaborative co-creation, because a strategy is only effective when it is implemented by all relevant stakeholders.

Your benefits at a glance

Individual orientation

Focus on the sustainability aspects relevant to your company

Management of opportunities & risks

Sustainability strategy as an instrument for value creation and risk minimization

Stakeholder participation

Collaborative approach for maximum acceptance

Clearly defined goals & measures

Derivation of concrete goals and suitable measures

Transparency & control

Monitoring, key figures and reporting for measurable impact

Individual orientation

Focus on the sustainability aspects relevant to your company

Management of opportunities and risks

Sustainability strategy as an instrument for value creation and risk minimization

Stakeholder participation

Collaborative approach for maximum acceptance

Clearly defined goals and measures

Derivation of concrete goals and suitable measures

Transparency & control

Monitoring, key figures and reporting for measurable impact

This is how we proceed

Vision & Mission

Defining the overarching level of ambition as a starting point for subsequent steps

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Status quo assessment

Long-term proven approach for structured mapping of current sustainability performance, including benchmarking against industry standards, best practices and relevant competitors, as well as identification of relevant strengths, weaknesses and areas for action

Goals & sub-strategies

Formulation of realistic corporate goals and tailor-made sub-strategies for key areas

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Measures & prioritization

Develop and prioritize action plans, assigning clear responsibilities and timelines

Implementation & monitoring

Anchoring the strategy in processes and systems, including suitable KPIs for control and progress measurement

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With a clear strategy, sustainability is purposefully shaped and has a real impact within the company.

"With a clear strategy, sustainability is purposefully shaped and has a real impact within the company."

Frequently asked questions

Yes, developing a sustainability strategy is particularly useful for small and medium-sized enterprises. It helps to use resources efficiently, consider regulatory requirements early on, and secure competitive advantages. A clearly defined, practical strategy enables SMEs to efficiently implement sustainability goals and achieve measurable success.

We develop each sustainability strategy specifically tailored to our customers’ business model. We take into account the industry, company size, processes, and goals, so that the strategy is practical, implementable, and tailored to individual requirements.

A realignment or revision of the existing sustainability strategy makes sense in the event of changed regulatory requirements or market conditions. New business models, investor requirements, or internal transformation processes can also trigger a need for adjustment. In addition, we recommend regularly monitoring the achievement of targets as part of progress monitoring and regularly evaluating whether an adjustment or realignment of the strategy is necessary.

Existing sustainability initiatives are initially systematically recorded and analyzed as part of a comprehensive status quo assessment. For this purpose, we use our sustainability compass, which was specially developed for this purpose and enables a structured mapping of current sustainability performance. Based on this inventory, strategic fields of action, goals, and measures are then developed. In this way, we build on what already exists and connect strategy with previous initiatives in the company.

In addition to concrete goals and prioritized measures, the strategy also includes clear responsibilities and measurable KPIs. We also support companies in setting up accompanying monitoring structures. This ensures that implementation is consistently managed and monitored.

For the status report using our sustainability compass, we need information on existing sustainability activities, underlying processes, and available key figures. A further focus of the assessment is on the organizational anchoring of sustainability in the company, i.e. information on governance structures is also obtained as part of the data collection.

Contact us

Contact Martin Granzow

Dr. Martin Granzow

Managing Director Founder | Nextra Consulting