EmpCo Preparation with AI: How to Screen Your Sustainability Communication
Effective September 27, 2026, the EmpCo Directive (EU 2024/825) will apply in Germany, implemented through the Act Against Unfair Competition (UWG). It affects all companies that advertise with environmental or sustainability claims to consumers, regardless of size or industry. In this talk from our Sustainability x AI series, Janika Ofterdinger speaks with Kathrin Ruhnke (Nextra […]
Green Claims Under Scrutiny: What Companies Should Do Now to Prepare for EmpCo
Sustainability has long been an integral part of corporate communications, product marketing, and brand positioning. Products are described as “climate-friendly,” brands as “sustainable,” and business models as “future-proof.” What was once considered positive positioning will be subject to significantly stricter regulation in the future. With the new EU Directive “Empowering Consumers for the Green Transition,” […]
What is the significance of transition plans for climate protection?
Transition plans are crucial for translating climate targets into concrete, actionable steps. They make climate protection manageable, credible, and compatible with regulation, financing, and operational decisions for companies. Based on the Corporate Carbon Footprint, the transition plan describes how a company intends to achieve its targeted emission goals. This means that prioritized emission reduction measures […]
At what company size does a sustainability strategy make sense?
A sustainability strategy makes sense regardless of company size. The decisive factor is not the number of employees, but the extent to which a company is affected by sustainability requirements, market and customer expectations, as well as risks and opportunities within its own business model. Small and medium-sized enterprises are also under increasing pressure, for […]
EmpCo Directive explained
How the new EU directive curbs greenwashing The new EU directive “Empowering Consumers for the Green Transition” (EmpCo, Directive (EU) 2024/825) sets a decisive framework for credible and verifiable sustainability communication. It responds to the growing number of misleading or vague environmental claims and is intended to better protect consumers, curb greenwashing, and require companies […]
Green Claims & EmpCo: What companies need to know now
“Climate neutral”, “sustainable”, “environmentally friendly” – statements like these are under increasing regulatory pressure. With the EU EmpCo Directive (Empowering Consumers for the Green Transition), new bans on generic sustainability claims, climate neutrality statements, and self-created labels will come into force starting September 27, 2026, without a transition period. In this webinar, Dr. Martin Granzow […]
