“Climate neutral”, “sustainable”, “environmentally friendly” – statements like these are under increasing regulatory pressure. With the EU EmpCo Directive (Empowering Consumers for the Green Transition), new bans on generic sustainability claims, climate neutrality statements, and self-created labels will come into force starting September 27, 2026, without a transition period. In this webinar, Dr. Martin Granzow and Kathrin Ruhnke from Nextra Consulting assess the situation and demonstrate concrete steps for action.
What EmpCo prohibits from September 2026
The directive targets three main areas: generic claims without substance (e.g., “sustainable” without concrete evidence), climate neutrality statements based solely on offsetting, and labels from uncontrolled or self-created certification systems. For companies, this means existing communication must be put to the test.
EmpCo-compliant claims: The new requirement profile
Permissible claims are those that are precisely formulated, immediately explained, and verifiable by evidence, have clear partial references (e.g., “made from 80% recycled material”), communicate real product benefits instead of legal self-evidencies, and refer to recognized certification systems.
Establishing EmpCo-Readiness
The webinar demonstrates a structured approach: AI-supported quick-check of existing claims, comprehensive inventory and gap analysis, adjustment of communication, and the establishment of an internal review process for future statements.
What you will learn in the webinar
- How to categorize current regulatory developments regarding greenwashing
- How to design claims to be EmpCo-compliant: precise, verifiable, and with clear partial references
- How to establish EmpCo-Readiness, including AI-supported quick-check and gap analysis
You can find all future and past webinars at: nextra-consulting.com/webinare. You can find more about our services regarding communication and reporting here.
